December 09 Expert Media Commentary

Allan Craig joined the Media Manoeuvres team earlier this year. Allan's CV reads like a royal pedigree having worked as a reporter/senior reporter for ABC's Nationwide and the 7.30 Report, Bureau Chief for Network Seven's Real Life and Network 10's Page One, Executive Producer of Today Tonight in Melbourne and Supervising Producer of Channel 9's, A Current Affair.

He then jumped the fence to the "dark side" and moved into communications.

Before joining Media Manoeuvres, Allan was the Media Director for Olivia Newton-John's Great Walk to China. This was a huge role during which Allan secured an extensive amount of global media coverage in both traditional and new media.

Allan's role at MM is the Director of Media and Communications and he has recently developed a new public course: New Media - Its Role in Communications which debuted in Melbourne in October and is coming to Sydney early in 2010.
For more information about this course and to register click here.

Watch this short video and hear Allan Craig talk about the role and value of new media in corporate communications.

Watch the unedited video below.