Welcome to the March edition of Media Manoeuvres', Media Matters.

> FEATURE ARTICLE

You Can Run But You Can't Hide

Crisis Management: Where Tiger & Toyota Tripped

Tiger Woods might have written the book on how to make squillions from a tiny white ball.

But he – and most importantly his advisers (or should that be ill-advisors?) – won't be penning a guide on handling a crisis in the media any day soon.

It's true that keeping a stable of cocktail waitresses when you are a famous, married, sanctimonious, golfing family man is probably always going to be a tasty global media meal.

Read more

> MEDIA BLOOPERS

Social and new media is changing the way we receive news as we see many stories breaking via websites such as TMZ and YouTube. This Seven News finance update by Macquarie Bank's Martin Lakos catches colleague David Kiely looking at nude pictures of Miranda Kerr in the background. The YouTube video story was viewed by 300,000 people in the first 24 hours and hit TV and news stands much later.

Watch the video

> MEDIA MOMENTS QUICK QUIZ

Win a copy of Ray Martin's autobiography by entering our two minute Quick Quiz.

continue Media Moments Quiz

> STAFF PROFILE

Rosanne Michie – General Manager

Media Manoeuvres is starting 2010 with a fantastic new addition to the team.

Rosanne Michie has joined us as General Manager.

Rosanne has an extensive background in both journalism and strategic communications, media relations and issues management.

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> COMMONLY MISUSED WORDS

Is it complimentary or complementary?

Both of these spellings exist and are very often used in the wrong context; this can, of course, have a negative impact on the writer/company using the wrong version and can damage hard-won image.

Read more about commonly misused words

> EVENTS

The Quill Awards are coming up on Friday March 19 at the Crown Palladium. MC is Tony Jones, Nine News. Awards include the Graham Perkin Award for Australian Journalist of the Year. For invitation and details visit www.pressclubonline.com/events

Photo: Lina Caneva, Executive Trainer Media Manoeuvres, Sam Elam Managing Director, Media Manoeuvres with Anne Rahilly, PR Manager of Peter MacCallum Hospital at the Quill Awards.

> BOOKS…BOOKS…BOOKS

In its fourth edition, Style Guide a comprehensive manual for journalists and writers is now available.

Is "alright" all right? Is it nerve-wracking or nerve-racking? Why can't you sail into unchartered waters? Can you spell asphalt, diphtheria and Kosciuszko? Should it be reopen or re-open? The answers to these questions - and thousands more - are in Style Guide.

Read more

> 2010 COURSES

Writing Communications/Media Strategy

This course outlines what a Communications/Media Strategy is, why you need one, the risks in not having one and how to prepare it.

The facilitator of this course is Sam Elam, the Managing Director of Media Manoeuvres who shares her 25 years experience in the media, corporate communications and publishing.

This full day course is coming to Sydney on Thursday 18 March. It costs only $595 plus GST.

To book for this course and find out about others, click here.