Sam Elam, Director of Media Manoeuvres, has been involved in the media and communications industry for over 20 years.
Sam started her career in magazine publishing, producing six national titles. Moving into the communications consultancy environment she spent eight years in management and senior consulting.
During this time Sam advised many of Australia’s major corporations on media and stakeholder communications strategies with a particular interest in issues and crisis management. Sam was part of the Arnott’s extortion threat, crisis communications management team.
Sam also spent 12 months as Public Relations Manager at stage one of Crown Casino at a time when issues management was a primary focus.
Her industry background has brought her into regular, close contact with electronic and print media. She has worked closely with the media in communication strategies, events and other business activities as well as the management of prominent people.
Sam established Media Manoeuvres in 1997 as a specialist media consultancy in media training and reputation management. She now combines her media and corporate communications skills assisting clients in media skills training as well as media strategy, issues and crisis management.
Read some of Sam’s articles:
“Off the record” – What does it really mean?
It has got to be the most frequent question asked in media training: “Should I ever go off the record?”
There appears to be a huge amount of confusion about what it actually means and plenty of apprehension about the consequences of telling a journalist anything in confidence…READ MORE
Declining media requests – How to minimise the damage
One of the hardest parts of the job for media spokespeople and their communications gatekeepers is being unable to respond to a request or question from a journalist.
The reasons for declining may be authentic and varied but this is a time when you risk relationships which are valuable and may have been built over a long period…READ MORE
Sam Elam is also a respected expert in the area of crisis management for schools. By working with schools to identify and minimise risks, as well as outline a clear strategy for unforeseeable events, Sam helps schools to handle the media with confidence and uphold their reputation.
Contact Sam Elam: