> FEATURE ARTICLE
THE CREDIT CRUNCH:
TOUGH CALLS, NEW OPPORTUNITIES TO SHINE IN MEDIA

When recession starts to bite, does your organisation see communication as an essential or a luxury? In hard times, should you shun the spotlight or stay visible and on message? Are your spokespeople adequately equipped to deliver bad news?

Word from the US in recent months suggests communications budgets may be vulnerable. In Australia, business journalists and industry insiders say that cutting back on communication in the middle of a credit crunch is a mistake.

As the global financial crisis increasingly affects Australia, smart organisations will make unprecedented efforts to maintain the trust and confidence of investors, staff and customers. That means communicating often and effectively. Good media performers will stand out as never before.

read more

> MEDIA BUSINESS
Survival of media platforms for journalism

Some of the heavyweights of the Australian media: Campbell Reid, Mark Scott and Max Uechtritz come together with The Guardian's uber-blogger, Roy Greenslade, for a special panel discussion: 'The Survival of Media Platforms for Journalism'. The following link contains a transcript of the interview.

Reproduced with permission of The Media Report
      - ABC Radio National - 1 January 2009

> MEDIA MANOEUVRES NEWS
NEW COURSES

Writing For The Media
- Impress your boss, your clients and of course, journalists!

Learn the structure and sure-fire way of producing written work that will hit the mark with your target media and have journalists marvelling at how there are finally communications people who know to write media material properly and professionally. Guaranteed to make that hit rate skyrocket.

Writing For Stakeholders
- Gap Analysis & Key Message Development

This is the first time Media Manoeuvres is offering this course.
Previously only Media Manoeuvres’ corporate and government clients have learnt the secret of putting words together which aren’t just great wordsmithing but have a structure and science to achieve the aim of influence.

click here for further information and dates of courses

> BOOKS...BOOKS...BOOKS...
LEADING IN VOLATILE TIMES by Ricky Nowak

How to adjust strategically to tough times
- Provide innovative and resourceful solutions

Ricky Nowak is one is Australia's most highly accredited and inspirational professional conference speakers.

Volatile times demand innovative and resourceful solutions. For those in business, adjusting their strategies to meet today’s financial challenges takes time and know-how.

Leading in Volatile Times offers practical, immediately effective business strategies applicable to all industries. The strategies are simple and easy to follow allowing you to determine the core or discretional approaches best suited to your organisation. Armed with these solutions, you can put fear and panic behind you and get on with the job.

For more information and to read more about the special purchase price Ricky Nowak has kindly offered Media Manoeuvres readers.

click here for more information

> MEDIA MOMENTS QUIZ
We challenge you to test your recent newshound nose and offer you the chance to win John Silvester and Andrew Rule's recently released book – Underbelly The Gang Land War.

This is the famous book upon which the television series is based.

continue Media Moments Quiz

> MEDIA MOMENTS QUIZ WINNERS
All quiz winners will be announced in our next edition of Media Matters