> FEATURE ARTICLE
Off the Record
What does it really mean?

It has got to be the most frequent question asked in media training:

"Should I ever go off the record?"

There appears to be a huge amount of confusion about what it actually means and plenty of apprehension about the consequences of telling a journalist anything in confidence.

The recent case of The Australian newspaper reporting the supposedly off-the-record comments of embattled senator, Ross Lightfoot, illustrates the potential for background briefings to go awry.

read more

> MEDIA BUSINESS
The Future of Journalism in Australia

Some of the heavyweights of the Australian media:

Campbell Reid, Mark Scott and Max Uechtritz come together with The Guardian's uber-blogger, Roy Greenslade, for a special panel discussion during the Walkley Foundation's Future of Journalism conference:

'The Survival of Media Platforms for Journalism'.

Reproduced with permission of The Media Report
      - ABC Radio National - 8 May 2008

> MEDIA MANOEUVRES NEWS
NEW COURSES

Writing For The Media
- Impress your boss, your clients and of course, journalists!

Learn the structure and sure-fire way of producing written work that will hit the mark with your target media and have journalists marvelling at how there are finally communications people who know to write media material properly and professionally. Guaranteed to make that hit rate skyrocket.

Writing For Stakeholders
- Gap Analysis & Key Message Development

This is the first time Media Manoeuvres is offering this course.
Previously only Media Manoeuvres’ corporate and government clients have learnt the secret of putting words together which aren’t just great wordsmithing but have a structure and science to achieve the aim of influence.

click here for further information and dates of courses

> MEDIA MOMENTS QUIZ
We challenge you to test your recent newshound nose and offer you the chance to win journalist Peter Wilkins' recently released book – Don't Rock the Boat.

In Don't Rock the Boat the story behind the extraordinary events in which Olympic rower Sally Robbins put down her oars and fell back in the boat unfolds from farce to tragedy.

continue Media Moments Quiz

> MEDIA MOMENTS QUIZ WINNERS
Congratulations to our previous winners of the quiz Graham Gall from the Department of Education, Employment and Workplace Relations and Ariana Alvarenga from Aviva Group, well done Graham and Ariana who both received Jana Wendt's book – A Matter of Principle.