> FEATURE ARTICLE
Declining Media Requests
How to minimise the damage

One of the hardest parts of the job for media spokespeople and their communications gatekeepers is being unable to respond to a request
or question from a journalist.

The reasons for declining may be authentic and varied but this is a time
when you risk relationships which are valuable and may have been built
over a long period.

Whatever the reason;

- inappropriate timing at a strategic level
- unwillingly or unsuitable spokespeople
- commercial-in-confidence

avoiding a question or declining to reply has the potential to damage your relationship with a journalist, or to cause that person to hold a negative
attitude towards you

But it doesn’t have to.

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> ARTICLE; WRITING FOR THE MEDIA
Do Your Media Releases Pack A Punch?
Changing from the Passive to the Active

Journalists often complain that the releases they receive are boring, verbose and altogether, uninspiring. Far from the objective of stimulating a story!

Active verbs breathe life into an otherwise dead press release. Strong verbs dance on the page and leap off the computer screen. Although there are times when passive verbs are unavoidable, shun them at all costs.

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> MEDIA MANOEUVRES NEWS
NEW COURSES

Writing For The Media
- Impress your boss, your clients and of course, journalists!

Learn the structure and sure-fire way of producing written work that will hit the mark with your target media and have journalists marvelling at how there are finally communications people who know to write media material properly and professionally. Guaranteed to make that hit rate skyrocket.

Writing For Stakeholders
- Gap Analysis & Key Message Development

This is the first time Media Manoeuvres is offering this course.
Previously only Media Manoeuvres’ corporate and government clients have learnt the secret of putting words together which aren’t just great wordsmithing but have a structure and science to achieve the aim of influence.

This course is particularly effective for dealing with issues communication

Ask yourself?

Could I describe the structure of a key message and can I describe how that structure directly aligns with a perception and influence analysis of my stakeholder?

If you answered “no” or “maybe” to either of those questions you will revel in the powerful, process Media Manoeuvres uses – guaranteed to hit the stakeholder communications mark!

click here for further information and dates of courses

> MEDIA MOMENTS QUIZ
We challenge you to test your recent newshound nose and offer you the chance to win Jana Wendt's recently released book – A Matter of Principle.

continue Media Moments Quiz