> FEATURE ARTICLE
“Journalists just make it up : I didn’t say that!”
How to avoid being misquoted

Many people, experienced and inexperienced, speak of times when they believe they have been ‘misquoted’ by print journalists – usually when the words attributed to them cause, rather than solve, internal or external issues.

As with many media communications skills, it is a tricky area and there are fine lines between what is and isn’t a ‘misquote”.

In attempt to illustrate this, let’s look at where the lines are.

What Is A ‘Misquote’:

A misquote happens when a journalist deliberately or inadvertently attributes words to an interview subject that the subject did not say at any time during the interview. It could be just a couple of words reproduced in the wrong order in a sentence, which may change the meaning of the quote.

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Writing For Stakeholders
- Gap Analysis & Key Message Development

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