A Public (or Stakeholder) Apology Is Worth 1000 Words of Spin and Artful Dodging. It is Best Practice Strategic Crisis Communications Our Managing Director, Sam Elam, talks to Channel 7 about the power of an apology, following Eddie McGuire’s attempts and others’ success: Sorry seems to be the hardest word. Why? Is it […]
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What lawyers think about communicators in a crisis shows the great divide still exists
Despite years of working together, some lawyers still don’t trust professional communicators to do the right thing in a crisis, and most think it’s lawyers, not communicators who should take the lead in deciding what to do and say. A new report reopens that age-old debate about the role of lawyers and communicators in a […]
Stakeholder Communication In A Crisis – Why Is It Important?
Your reputation is a valuable asset. It’s hard to build and it can be destroyed in an instant. So, it’s wise to plan for good stakeholder communication. Think of this as a form of insurance for your reputation. Like any insurance, it’s worth doing your homework and investing carefully. Getting your communication right will help […]
How does media training fit into the digital age?
Media training is more important in the digital age than ever before. From the radio era of ‘The King’s Speech’ to the current crop of reality TV stars, audiences have made quick decisions about who they’ll believe. Our phones and tablets now serve up endless so-called influencers, who are just a swipe away from winning […]
Was your media training really just a Q&A rehearsal?
Successful media trainers know that being prepared for the media is much, much more than just Q&A rehearsal. Of course, it’s important to practise media interview skills, but effective training sessions deliver a deeper understanding of the media agenda and ensures that key messages really do resonate. It’s important to look behind the glossy websites […]
Royal Commissions and Government Inquiries – Surviving the Spotlight
You wouldn’t face a criminal hearing without legal advice, so why face a public hearing without professional help in communication? It’s stressful enough to face a Royal Commission or a Senate Estimates hearing, or any government inquiry for that matter. On top of that, you’re usually being live streamed outside the hearing room, and the […]