Media training is more important in the digital age than ever before. From the radio era of ‘The King’s Speech’ to the current crop of reality TV stars, audiences have made quick decisions about who they’ll believe. Our phones and tablets now serve up endless so-called influencers, who are just a swipe away from winning […]
Articles
Was your media training really just a Q&A rehearsal?
Successful media trainers know that being prepared for the media is much, much more than just Q&A rehearsal. Of course, it’s important to practise media interview skills, but effective training sessions deliver a deeper understanding of the media agenda and ensures that key messages really do resonate. It’s important to look behind the glossy websites […]
Royal Commissions and Government Inquiries – Surviving the Spotlight
You wouldn’t face a criminal hearing without legal advice, so why face a public hearing without professional help in communication? It’s stressful enough to face a Royal Commission or a Senate Estimates hearing, or any government inquiry for that matter. On top of that, you’re usually being live streamed outside the hearing room, and the […]
Declining Media Requests – How to Minimise the Damage
One of the hardest parts of the job for media spokespeople and their communications gatekeepers is being unable to respond to a request or question from a journalist. The reasons for declining may be authentic and varied: – inappropriate timing at a strategic level – unwilling or unsuitable spokespeople – commercial-in-confidence information However, avoiding a question or […]
There are only two things you need to know to get priceless, free Media Coverage For You and Your Business
There are not many things free in life these days but when it comes to marketing or getting profile for you and your business, it is staring us all in the face. Media coverage! There has never been a better time because TV, radio and newspaper journalists are desperate for stories. And if you know […]
On The Dotted Line…
We’re all publishers now The most famous formula in the world is undoubtedly Albert Einstein’s E=MC2 It’s been adapted and modified for everything from posters to T-shirts, and was even used as an album title by Mariah Carey, who breathlessly explained it stood for Emancipation = Mariah Carey twice. But one of the most useful […]