How can Facebook and the White House, organisations with unmatched resources, power and influence, make such a meal of their communications? You are going to be enormously scrutinised when you rule the world. But Mark Zuckerberg, who runs the biggest content platform on the planet, and Donald J Trump, who holds the most powerful office, […]
Feature Article
Don’t look like a deer in headlights on camera!
There’s no question that good online video content captures your audience’s attention. But what if you look like a deer in headlights when the camera rolls? If you think being the main presenter or company spokesperson on video (be it for a product launch, internal video or another communication piece) is easy, think again. The […]
On The Dotted Line…
We’re all publishers now The most famous formula in the world is undoubtedly Albert Einstein’s E=MC2 It’s been adapted and modified for everything from posters to T-shirts, and was even used as an album title by Mariah Carey, who breathlessly explained it stood for Emancipation = Mariah Carey twice. But one of the most useful […]
Social Media Thought Leadership for Executive Teams
Social Media Thought Leadership for Executive Teams Still can’t get your C-suite to understand their role in social media thought leadership strategy? Get them to read this…. Social media is already a multi-trillion dollar industry and Boston Global Consulting predicts it will be at $4.2 trillion by 2016. With over two billion people using it […]
Will Redundant Journalists Steal PR Jobs Or Make Them Easier?
Like a big rock thrown into a pool, the many ripples from mass media redundancies and some sackings of journalists and others across Australia’s main newspaper groups can be expected to last long and have a profound effect. For some it is straightforward enough. Ask a top reporter at one metropolitan daily about the impact […]
The New Newsrooms of Fairfax and News Ltd
What Does it Mean For Media Managers? The muffled scream was followed by yet another body being thrown down the lift well. Metaphorically speaking this has been the fate of some top newspaper editors lately, as media organisations grope towards online news as a means of survival. Top Editors at The Age and Herald Sun […]