It’s called the golden hour. That is how much time there is to respond to a crisis or incident breaking in the media.
Time is telescoped by digital and social media. Eyewitness accounts of events rocket out on Twitter at a speed once unimaginable.
So, says an expert, crisis management and communication plans are irresponsible or worse unless they include digital and social media.
This advice comes from Jane Jordan-Meier, author of The Four Stages of Highly Effective Crisis Management: how to manage the media in the digital age. [Read more…] about Social Media’s Role in Crisis Communications Planning and Management