It’s fair to say that in today’s digital world, video content is king. With viewers 10 times more likely to engage, share and comment on videos, it’s a no-brainer that you’ve got to be in it to win it! Creating your own video message is an opportunity to boost your public profile and influence your […]
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Don’t look like a deer in headlights on camera!
There’s no question that good online video content captures your audience’s attention. But what if you look like a deer in headlights when the camera rolls? If you think being the main presenter or company spokesperson on video (be it for a product launch, internal video or another communication piece) is easy, think again. The […]
What To Do If Your Executives Don’t Think They Need Media Training
By Media Manoeuvres Director and Media and Presentation Skills Expert, Sam Elam It’s fair to say that most executives are well equipped when it comes to general communication skills, interpersonal skills and usually, presentation skills. Unfortunately, this type of expertise isn’t always transferable to the interview skills required when dealing with the media, particularly in […]
Don’t be scared! Media Apology for Long-Term Reputation Management
In an age where social media dominates, it’s becoming increasingly common for corporate mishaps to go viral, and increasingly important for media spokespeople to manage the fallout effectively and authentically. “Apologies, if not done effectively, can actually do more harm than good, to corporations dealing with reputation management or financial liability,” says crisis management training […]
Today’s media landscape – land of online opportunity for brands, key executive profiles and SEO
By Media Manoeuvres Director, Sam Elam The vast media landscape continues to change at a rapid rate and companies, their media spokespeople and their brands are now facing an immense land of online opportunities. Many of these are being overlooked though, as companies and brands grapple to cut through the noise to get their message […]
So why exactly does that reporter want to talk to you?
Whenever a senior executive is scheduled to talk to a journalist, there’s typically a certain amount of planning about purpose, key messages to remember, and topics to be covered (as well as maybe topics to avoid). But there is usually not much thought given to what the journalist wants and expects. Now, new research from […]