Many a motivational quote has been uttered about the word reputation. For one, celebrated US investor Warren Buffett is often quoted as saying: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” When it comes to corporate communications and reputation management, […]
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What Does A Good Story In The Media Really Do For You?
WHAT DOES A GOOD STORY IN THE MEDIA REALLY DO FOR YOU & YOUR BUSINESS? Trust, credibility, google rankings, sales, partnerships and your mates buying you a beer or champers at the pub! Who doesn’t like it when a media story comes out and your friends give you a hearty “well done” slap on the […]
There are only two things you need to know to get priceless, free Media Coverage For You and Your Business
There are not many things free in life these days but when it comes to marketing or getting profile for you and your business, it is staring us all in the face. Media coverage! There has never been a better time because TV, radio and newspaper journalists are desperate for stories. And if you know […]
On The Dotted Line…
We’re all publishers now The most famous formula in the world is undoubtedly Albert Einstein’s E=MC2 It’s been adapted and modified for everything from posters to T-shirts and was even used as an album title by Mariah Carey, who breathlessly explained it stood for Emancipation = Mariah Carey twice. But one of the most useful […]