A Public (or Stakeholder) Apology Is Worth 1000 Words of Spin and Artful Dodging. It is Best Practice Strategic Crisis Communications Our Managing Director, Sam Elam, talks to Channel 7 about the power of an apology, following Eddie McGuire’s attempts and others’ success: Sorry seems to be the hardest word. Why? Is it […]
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What Lies Ahead For Communication Professionals Post-COVID-19?
How will corporate affairs and communications change when we get to the other side of COVID-19? Tom Gilbert from iSentia has provided Sam Elam of Media Manoeuvres with some interesting research, sourced from many countries in the APAC report:
What lawyers think about communicators in a crisis shows the great divide still exists
Despite years of working together, some lawyers still don’t trust professional communicators to do the right thing in a crisis, and most think it’s lawyers, not communicators who should take the lead in deciding what to do and say. A new report reopens that age-old debate about the role of lawyers and communicators in a […]
How does media training fit into the digital age?
Media training is more important in the digital age than ever before. From the radio era of ‘The King’s Speech’ to the current crop of reality TV stars, audiences have made quick decisions about who they’ll believe. Our phones and tablets now serve up endless so-called influencers, who are just a swipe away from winning […]
Was your media training really just a Q&A rehearsal?
Successful media trainers know that being prepared for the media is much, much more than just Q&A rehearsal. Of course, it’s important to practise media interview skills, but effective training sessions deliver a deeper understanding of the media agenda and ensures that key messages really do resonate. It’s important to look behind the glossy websites […]
Spokesperson Training for Local Government Mayors and Councillors
Newly elected members of local government such as mayors and councillors have a passion for their community, their cause and the ability to learn new skills. Often they have experience speaking to a crowd or group of people and have honed their interpersonal skills. These traits have served them well and undoubtedly that’s why […]