• Skip to main content
  • Skip to primary sidebar
Media-Manoeuvres-Logo_NoTagline_Full-Colour
  • Home
  • About Us
  • Services
    • Media Spokesperson Training
    • Stakeholder Communications
    • Executive Presentation Skills
    • On Camera Presentation Training
    • Senate Estimates Performance and Preparation Skills
    • Crisis Communications
    • Schools Crisis and Issues Management
    • Royal Commissions and Government Inquiries
  • Online Virtual Training
    • Virtual Media Training
    • Virtual Presentation Skills
  • Team
  • News
  • Contact Us
    • Perth
    • Brisbane
    • Canberra
    • Sydney
    • Melbourne
Crisis Management Training

Crisis Management Training for SMEs and NFPs

October 3, 2016 by Sam Elam Leave a Comment

By Crisis Management Training Expert, Sam Elam

Crisis Management Training

Without doubt, crisis management and reputation management strategies are crucial for all organisations, regardless of their size.

But while large corporations with plenty of resources can plan ahead, allocating significant resources – whether internal or outsourced – to combat foreseeable or unexpected crises, SMEs often don’t have the budget or extended customer base to prevent major damage before an issue takes place.

Which is why a well-planned corporate communications strategy, which outlines how to handle a crisis is critical for any SME and its executives, should the unexpected occur.

“Have a philosophy around acting quickly and openly, or whatever other values a company has,” says brand and crisis communications expert Sputnik.

“Decide on those values up front; be aware of any potential risk factors.

“One solid piece of bad news can undo years of doing the right thing. And, in fact, one poorly handled crisis can do as much harm as the crisis itself.

“People have long memories, especially when it comes to bad news, so unless you have a lot of brand equity – ie. super loyal customers – even a mild crisis can be crippling.”

The same applies to not-for-profits, although these organisations have additional complexities due to their very nature, making reputation management vital.

The media – and the public – thrive on a non-profit scandal, due to the fact that such organisations are supposed to be community serving and charitable.

“Courtesy of some bad eggs in the non-profit space, I think the consumer is becoming increasingly cynical about business operating in the non-profit sector,” says Sputnik.

“While all businesses can come off poorly courtesy of bad press, the non-profit sector operates on goodwill more than most.”

Stepping one foot the wrong way can cause a media feeding frenzy, resulting in community distrust, which can be shattering to any charitable business.

“It’s super easy for someone, with even a little bit of doubt as to whether they are supporting the best place, to swap over.

“If you hear one bad report that World Vision take too much in admin fees, there’s a million other kids in need being helped by a million other non-profits that you can support instead.”

In the current age of social media, where company reputations can be tarnished through the viral spread of bad news, it’s imperative that executives have the media training, interview techniques and reputation management know-how, to enable them to act immediately.

Waiting twenty-four hours to communicate in a crisis is an eternity in today’s climate and will damage an organisation’s reputation, so preparation is key.

“Does it matter if the media crisis is real or the press is legit? Absolutely not. Perception is reality. And even one little creeping doubt can stuff things up completely.”

 

Has your organisation experienced backlash from a public crisis? Would you like to feel more prepared incase the unexpected occured? Media Manoeuvres conducts Crisis Management Training in Melbourne, Sydney, Canberra, Brisbane and Perth. Please contact us to find out how we can ensure your organisation is prepared for the unexpected!

Filed Under: Tagged With: crisis management training, crisis media training, Media skills training Melbourne, media skills training Perth, media skills training Sydney

Sam Elam

About Sam Elam

Sam Elam, Director of Media Manoeuvres, has been involved in the media and communications industry for over 20 years.

Sam established Media Manoeuvres in 1997 as a specialist media consultancy in media training and reputation management. She now combines her media and corporate communications skills assisting clients in media skills training as well as media strategy, issues and crisis management.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Recent Posts

  • The Power of an Apology
  • What Lies Ahead For Communication Professionals Post-COVID-19?
  • What lawyers think about communicators in a crisis shows the great divide still exists
  • Stakeholder Communication In A Crisis – Why Is It Important?
  • How does media training fit into the digital age?

Archives

Media-Manoeuvres-Logo_NoTagline_Full-Colour
  • Home
  • About Us
  • Services
  • Team
  • News
  • Contact
Melbourne:
575 Bourke St, Melbourne
Victoria 3000
Sydney:
391 Glebe Point Rd Glebe,
NSW 2037
Perth:
38 Webster St
Nedlands 6009

[email protected]

PERTH
1800 183 343

BRISBANE
1800 183 343

CANBERRA
02 6282 8660

SYDNEY
02 9905 8266

MELBOURNE
03 9510 6000

ON-CAMERA SKILLS TRAINING

The advent of the digital age has given rise to the importance of online video content. A video with a good presenter/s can engage and influence stakeholders. How others immediately perceive you or your business comes down to the first few seconds of you on camera!

Read more: Camera Presentation Training

VIRTUAL PRESENTATION SKILLS

Your impression when presenting online has been important for many years, but it is now crucial with almost all business being conducted via videoconference. Stand out from the crowd with impressive skills, taught by our international keynote speakers and webinar hosts.

Read more: Virtual Presentation Skills

LIVE ONLINE MEDIA TRAINING

Spokespeople from all organisations need to adapt to new ways to deliver their messages, and journalists are looking for great interviewees wherever they may be. Get ahead of the pack with our live, online media training which is customised and flexible, just like our face-to-face training sessions.

Read more: Live Online Media Training

ELEARNING MEDIA AND PRESENTATION SKILLS

Cost efficiency, time flexibility and the opportunity to train many more people are the significant benefits of online learning. Mobile-enabled eLearning programmes and modules, webinars, live and static digital platforms and forums can be blended (if required) with face-to-face formats.

Read more: E-Learning Training

MAYOR AND COUNCILLOR SKILLS TRAINING

Customised Media Spokesperson Skills training for newly elected Mayors and Councillors is highly recommended to ensure they are in control of their key messages and are able to hold their nerve in the face of a tough community meeting, as well as getting the media coverage they deserve.

Read more: Local Government Training

SCHOOL ISSUES AND CRISIS MANAGEMENT

Media Manoeuvres has a well-established reputation as school crisis management experts. We provide strategic issues and crises planning and organisational media skills coaching to many national and international educational institutions and schools. Before the media calls, schools call us.

Read more: School Crisis Training

EXECUTIVE PRESENTATION SKILLS TRAINING

Whether you are presenting in person or on-screen, you only get one chance to make a first impression and that takes just a few seconds. Getting it right the first time is essential because repairing a poor impression is not easy.

Read more: Presentation Skills Training

SME ISSUES AND CRISIS MANAGEMENT

Every organisation is vulnerable to a crisis – it’s knowing the right way to deal with a situation that changes the way companies are perceived by their stakeholders and the media.

Read more: Crisis Communications Management

MEDIA SKILLS TRAINING

Having good media spokespeople can make all the difference between a superior reputation and a bad one. That’s why training in this area will reap huge rewards for your business.

The Media Manoeuvres approach to media training across Australia is simple: Companies must have effective and efficient media spokespeople. Not only that, but training in this area should be ongoing for senior management, executives and team members.

Read more: Media Skills Training

ROYAL COMMISSIONS & SENATE ESTIMATES

“Democracy in action” is how some describe this exhaustive process whereby Commissioners, Counsel Assisting or Senators can ask endless questions of witnesses appearing. News stories don’t always begin in a Royal Commission or Estimates, but it is often the place where details come out, and reputational damage for you and your organisation can result.

Read more: Royal Commission Training

Read more: Senate Estimates Training

STAKEHOLDER COMMUNICATIONS KEY MESSAGING

A strategic approach to stakeholder and media communications, which addresses the importance of stakeholder needs, will guarantee connection and influence.
Designing thoughtful, meaningful and relevant stakeholder and media messages that align with company objectives is vital.

Read more: Stakeholder Communications Training

How some describe this exhaustive process whereby Commissioners, Counsel Assisting or Senators can ask endless questions of witnesses appearing. News stories don’t always begin in a Royal Commission or Estimates, but it is often the place where details come out, and reputational damage for you and your organisation can result.

    Request for "[article-title]" article