Executive Media Trainer in Melbourne, Victoria
With more than a decade of experience in major print and online media, Melbourne-based Executive Trainer, Holly Ife brings a depth of knowledge in online and traditional media.
Holly graduated with a Bachelor of Arts degree in Journalism from the Royal Melbourne Institute of Technology, with Distinction, in 2001.
She began her professional career at Fairfax Media where she honed her reporting skills writing for the Footscray Mail and Williamstown Courier.
After a highly competitive News Ltd cadet application, where Holly outclassed everyone, she moved into mainstream media at the Herald Sun.
She quickly rose through the ranks as a reporter and interviewed a wide range of people covering a diverse range of topics – from gangland shootings to local council to medical research, and everything in between over an eight year period.
Her long tenure at the Herald Sun developed Holly’s reputation as a top-notch journalist and an accurate, efficient reporter producing readable, informative articles.
Holly’s blogging skills have been further enhanced by her online contributions for specialist media including one of Australia’s most popular wedding websites, Easy Weddings, which makes her a recognized multi-media journalist.
Holly Ife offers valuable experience and insights in the ever-changing media landscape and an up to date view on the role of spokespeople.