• Skip to content
  • Skip to primary sidebar
Media-Manoeuvres-Logo_NoTagline_Full-Colour
  • Home
  • About Us
  • Services
    • Media Spokesperson Training
    • Stakeholder Communications
    • Executive Presentation Skills
    • On Camera Presentation Training
    • Senate Estimates Performance and Preparation Skills
    • Crisis Communications
    • Schools Crisis and Issues Management
    • eLearning
    • Royal Commissions and Government Inquiries
  • Team
  • News
  • Contact us

Executive Media Trainer in Adelaide, South Australia

laine-andersonAfter studying a Bachelor of Arts (Journalism) in Adelaide, Lainie Anderson landed her first newspaper job with the Sunraysia Daily in Mildura, Victoria, in 1989.

She spent two years as a sub-editor on the newspaper before moving to the Shepparton News, also in regional Victoria, to take up the role of rural editor.

With the aim of joining the Herald Sun in Melbourne, Lainie’s next career move was to the News Limited sister paper, The Weekly Times, as a general reporter.

Within 14 months she was recruited by the Herald Sun, and soon joined the paper’s State Politics Bureau to cover daily political life under the Liberal Government led by Jeff Kennett.

Career highlights at the Herald Sun included reporting on Premier Kennett’s 16-day European mission in 1997 and covering the 2006 Melbourne Commonwealth Games bid team’s delegation to Malaysia the same year.

In early 1998 Lainie headed to London with the aim of working on a major ‘Fleet Street’ newspaper, joining the permanent staff on The Times sub-editor’s desk soon after.

Lainie returned to Australia in mid-2000, working briefly as a general reporter with The Advertiser in Adelaide before being head-hunted to take up the role of public relations manager with the South Australian Tourism Commission (SATC).

At the SATC she gained extensive experience in public relations strategy, crisis management, speech and media release writing and event management.

She remained in the role until giving birth to twin boys in 2003, and returned from maternity leave a year later to become the SATC’s website editor.

In 2005, Lainie took over as public relations manager at Education Adelaide – the South Australian Government agency responsible for marketing Adelaide as an international education destination.

The following year she was asked to write a weekly column for Adelaide’s Sunday Mail newspaper, writing on topics as varied as politics, motherhood, sport and social issues.

In 2008 Lainie started freelancing as a newspaper columnist, radio announcer, magazine writer and copy writer for government and corporate clients.

For the next two years she joined the team at Adelaide’s FIVEaa as a regular fill-in radio host on the Breakfast, Morning and Afternoon programs.

Today, Lainie continues to write a weekly column for the Sunday Mail and also works as a freelance journalist and media trainer from her home in the Adelaide Hills.

She is also the co-founder and director of Australia’s first support website for mining families (www.miningfm.com.au) and co-author of Mining Families Rock, the world’s first self-help book for mining families.

Primary Sidebar

Recent Posts

  • Will This Crisis Actually Pass? How Do I Minimise Any Reputation Damage? January 17, 2019
  • How Would Your Leadership Team Respond To A School Crisis? October 4, 2018
  • In communications, complexity breeds confusion May 1, 2018
  • Declining Media Requests – How to Minimise the Damage November 20, 2017
  • Want to train your staff to speak for success in media or to stakeholders? No training budget or time? Try eLearning. October 31, 2017
  • Spokesperson Training for Local Government Mayors and Councillors September 20, 2017
  • CEO videos prove most effective form of communication – do you have the camera skills? September 9, 2017
  • Will you be ready when the camera rolls to make your best online video message? September 9, 2017
  • Don’t look like a deer in headlights on camera! June 19, 2017
  • What To Do If Your Executives Don’t Think They Need Media Training October 18, 2016

OUR BUSINESS THROUGH YOUR BUSINESS IS WORKING FOR GOOD

Media Manoeuvres has become a lifelong, proud member of a global business community that’s creating positive change in the world with theBuy One Give One (B1G1) programme.

We will automatically donate to a cause related to your organisation, industry or personal choice on your behalf (there is no additional cost to you).

The B1G1 programme has a range of carefully sourced projects that have a real impact on the lives of those in need. We’re hoping to make a difference in our world by just doing what we normally do and we’d love you to be part of that.

bg1-logo
Media-Manoeuvres-Logo_NoTagline_Full-Colour
  • Home
  • About Us
  • Services
  • Team
  • News
  • Contact

Melbourne:
Level 1, 49-51 Wellington
Street St Kilda, VIC 3182

Sydney:
391 Glebe Point Rd Glebe,
NSW 2037

mediaman@mediamanoeuvres.com.au

PERTH
1800 183 343

BRISBANE
1800 183 343

CANBERRA
02 6282 8660

SYDNEY
02 9905 8266

MELBOURNE
03 9510 6000

Request for "" article

ELEARNING MEDIA AND PRESENTATION SKILLS

Cost efficiency, time flexibility and the opportunity to train many more people is the significant benefit of online learning. Mobile enabled eLearning programmes and modules, webinars, live and static digital platforms and forums can be blended (if required) with face-to-face formats.

Read More

MAYOR AND COUNCILLOR SKILLS TRAINING

Customised Media Spokesperson Skills training for newly elected Mayors and Councillors is highly recommended, to ensure they are in control of their important messages and are able to hold their nerve in the face of a tough community meeting, as well as getting the media coverage they deserve.

Read More

SCHOOL ISSUES AND CRISIS MANAGEMENT

Media Manoeuvres has a well-established reputation as school crisis management experts. We provide strategic issues and crises planning and organisational media skills coaching to many national and international educational institutions and schools. Before the media calls, schools call us.

Read More

PRESENTING TO CAMERA SKILLS TRAINING

The advent of the digital age has given rise to the importance of online video content. A video with a good presenter/s can engage and influence stakeholders. How others immediately perceive you or your business comes down to the first few seconds of you on camera!

Read More

EXECUTIVE PRESENTATION SKILLS TRAINING

Whether you are presenting in person or on-screen, you only get one chance to make a first impression and that takes just a few seconds. Getting it right the first time is essential because repairing a poor impression is not easy.

Read More

STAKEHOLDER COMMUNICATIONS KEY MESSAGING

A strategic approach to stakeholder and media communications, which addresses the importance of stakeholder needs, will guarantee connection and influence.
Designing thoughtful, meaningful and relevant stakeholder and media messages that align with company objectives is vital.

Read More

SENATE ESTIMATES TRAINING

Democracy in action” is how some describe this exhaustive process whereby Senators can ask endless questions of Ministers and senior public servants. News stories don’t always begin in Estimates, but Estimates are often the place where details come out, and reputational damage for you and your organisation can result.

Read More

SME ISSUES AND CRISIS MANAGEMENT

Every organisation is vulnerable to a crisis – it’s knowing the right way to deal with a situation that changes the way companies are perceived by their stakeholders and the media.

Read More

MEDIA SKILLS TRAINING

Having good media spokespeople can make all the difference between a superior reputation and a bad one. That’s why training in this area will reap huge rewards for your business.

The Media Manoeuvres approach to media training across Australia is simple: Companies must have effective and efficient media spokespeople. Not only that, but training in this area should be ongoing for senior management, executives and team members.

Read More