Media Training – News, Industry Insights and Updates
“Journalists just make it up : I didn’t say that!” – How to avoid being misquoted
Many people, experienced and inexperienced, speak of times when they believe they have been ‘misquoted’ by print journalists – usually when the words attributed to…
Declining Media Requests – How to minimise the damage
This article was first published on Dec 27, 2010, and revised on Nov 24, 2017. One of the hardest parts of the job for media spokespeople and…
“Off The Record” – What Does It Really Mean?
It has got to be the most frequent question asked in media training: “Should I ever go off the record?” There appears to be a…
The Credit Crunch: Tough Calls, New Opportunities
When recession starts to bite, does your organisation see communication as an essential or a luxury? In hard times, should you shun the spotlight or…
How to pitch to the news media
During a Media Matters editorial meeting, we discussed angles for this lead article and how to pitch a story to media was one idea. We…
Do you know what salubrious means?
salubrious suh-LOO-bree-us, adjective: Salubrious is from Latin salubris, “healthful,” from salus, “health.” Favourable to health; promoting health; healthful. A physician warned him his health was…
Books: December 2009
This award-winning journalist well known as the face of The Midday Show, A Current Affair, 60 Minutes and Carols by Candlelight has written every word…
Media Bloopers
Not strictly a blooper but watch what happens when this journalist reports on the burning of illegal marijuana crops. For your chance to win a…
Allan Craig on New Media
Watch this short video and hear Allan Craig talk about the role and value of new media in corporate communications. Allan Craig joined the Media…