Media Training – News, Industry Insights and Updates
So why exactly does that reporter want to talk to you?
Whenever a senior executive is scheduled to talk to a journalist, there’s typically a certain amount of planning about purpose, key messages to remember, and…
Reputational risk in leaving media to chance
Many a motivational quote has been uttered about the word reputation. For one, celebrated US investor Warren Buffett is often quoted as saying: “It takes…
What Does A Good Story In The Media Really Do For You?
WHAT DOES A GOOD STORY IN THE MEDIA REALLY DO FOR YOU & YOUR BUSINESS? Trust, credibility, google rankings, sales, partnerships and your mates buying…
There are only two things you need to know to get priceless, free Media Coverage For You and Your Business
There are not many things free in life these days but when it comes to marketing or getting profile for you and your business, it…
On The Dotted Line…
We’re all publishers now The most famous formula in the world is undoubtedly Albert Einstein’s E=MC2 It’s been adapted and modified for everything from posters…
Grammar Grabs: Do You Use These Words Correctly?
expedient vs. expeditious What’s the difference between expedient and expeditious? The words were originally synonymous, but their meanings diverged long ago, and the distinction is small but…
Grammar Quiz: 2014
Like it or not… Grammar – the correct kind – is still one of the most important “must haves’ if you are going to be…
Social Media Thought Leadership for Executive Teams
Social Media Thought Leadership for Executive Teams Still can’t get your C-suite to understand their role in social media thought leadership strategy? Get them to…
Media Bloopers
It is said; never work in show business with children or animals. In our long tradition of picking something for you to take a short…