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Previously only Media Manoeuvres’ corporate and government clients have learnt the secret of putting words together which aren’t just great wordsmithing but have a structure and science to achieve the aim of influence. This course is particularly effective for dealing with issues communication.

Ask yourself. Could I describe the structure of a key message and can I describe how that structure directly aligns with a perception and influence analysis of my stakeholder? If you answered “no” or “maybe” to either of those questions you will revel in the powerful, process Media Manoeuvres uses – guaranteed to hit the stakeholder communications mark!

Media Manoeuvres’ stakeholder communications messaging strategy, PUSH© has been hailed as one of the most effective methods of analysing stakeholder communications, uncovering glaring gaps and developing key messages that hit the mark because they are based on analysis rather than wordsmithing.

The process has been developed by our journalists and expert corporate communications advisers and works particularly well when dealing with issues.

Our messaging strategy – framed in an interactive one day workshop – provides you with a process that you will use again and again in your workplace.

This workshop comprises four parts:

  1. Strategic organisational or issue mapping
  2. Stakeholder mapping
  3. Key message structure PUSH©
  4. Writing for your stakeholders – media releases, correspondence to stakeholders, speeches etc

The process builds capability in mapping the environment and stakeholder groups that messages need to compete or operate in. The PUSH© communication model produces strategic messages (content) which can be incorporated into communications strategies.

Mapping includes:

  • Stakeholder group (or individual) identification
  • Influence levels
  • Drivers
  • Perceptions
  • Issues/barriers related to perceptions
  • Gap analysis

Key Message Development

This part of the day identifies the relationships between mapping and messages. Participants put words together under the PUSH© structure.

For the scheduled training click on the short course calendar.

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ON-CAMERA SKILLS TRAINING

The advent of the digital age has given rise to the importance of online video content. A video with a good presenter/s can engage and influence stakeholders. How others immediately perceive you or your business comes down to the first few seconds of you on camera!

Read more: Camera Presentation Training

VIRTUAL PRESENTATION SKILLS

Your impression when presenting online has been important for many years, but it is now crucial with almost all business being conducted via videoconference. Stand out from the crowd with impressive skills, taught by our international keynote speakers and webinar hosts.

Read more: Virtual Presentation Skills

LIVE ONLINE MEDIA TRAINING

Spokespeople from all organisations need to adapt to new ways to deliver their messages, and journalists are looking for great interviewees wherever they may be. Get ahead of the pack with our live, online media training which is customised and flexible, just like our face-to-face training sessions.

Read more: Live Online Media Training

ELEARNING MEDIA AND PRESENTATION SKILLS

Cost efficiency, time flexibility and the opportunity to train many more people are the significant benefits of online learning. Mobile-enabled eLearning programmes and modules, webinars, live and static digital platforms and forums can be blended (if required) with face-to-face formats.

Read more: E-Learning Training

MAYOR AND COUNCILLOR SKILLS TRAINING

Customised Media Spokesperson Skills training for newly elected Mayors and Councillors is highly recommended to ensure they are in control of their key messages and are able to hold their nerve in the face of a tough community meeting, as well as getting the media coverage they deserve.

Read more: Local Government Training

SCHOOL ISSUES AND CRISIS MANAGEMENT

Media Manoeuvres has a well-established reputation as school crisis management experts. We provide strategic issues and crises planning and organisational media skills coaching to many national and international educational institutions and schools. Before the media calls, schools call us.

Read more: School Crisis Training

EXECUTIVE PRESENTATION SKILLS TRAINING

Whether you are presenting in person or on-screen, you only get one chance to make a first impression and that takes just a few seconds. Getting it right the first time is essential because repairing a poor impression is not easy.

Read more: Presentation Skills Training

SME ISSUES AND CRISIS MANAGEMENT

Every organisation is vulnerable to a crisis – it’s knowing the right way to deal with a situation that changes the way companies are perceived by their stakeholders and the media.

Read more: Crisis Communications Management

MEDIA SKILLS TRAINING

Having good media spokespeople can make all the difference between a superior reputation and a bad one. That’s why training in this area will reap huge rewards for your business.

The Media Manoeuvres approach to media training across Australia is simple: Companies must have effective and efficient media spokespeople. Not only that, but training in this area should be ongoing for senior management, executives and team members.

Read more: Media Skills Training

ROYAL COMMISSIONS & SENATE ESTIMATES

“Democracy in action” is how some describe this exhaustive process whereby Commissioners, Counsel Assisting or Senators can ask endless questions of witnesses appearing. News stories don’t always begin in a Royal Commission or Estimates, but it is often the place where details come out, and reputational damage for you and your organisation can result.

Read more: Royal Commission Training

Read more: Senate Estimates Training

STAKEHOLDER COMMUNICATIONS KEY MESSAGING

A strategic approach to stakeholder and media communications, which addresses the importance of stakeholder needs, will guarantee connection and influence.
Designing thoughtful, meaningful and relevant stakeholder and media messages that align with company objectives is vital.

Read more: Stakeholder Communications Training

How some describe this exhaustive process whereby Commissioners, Counsel Assisting or Senators can ask endless questions of witnesses appearing. News stories don’t always begin in a Royal Commission or Estimates, but it is often the place where details come out, and reputational damage for you and your organisation can result.

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