In an age where social media dominates, it’s becoming increasingly common for corporate mishaps to go viral, and increasingly important for media spokespeople to manage the fallout effectively and authentically. “Apologies, if not done effectively, can actually do more harm than good, to corporations dealing with reputation management or financial liability,” says crisis management training […]
reputation management
Today’s media landscape – land of online opportunity for brands, key executive profiles and SEO
By Media Manoeuvres Director, Sam Elam The vast media landscape continues to change at a rapid rate and companies, their media spokespeople and their brands are now facing an immense land of online opportunities. Many of these are being overlooked though, as companies and brands grapple to cut through the noise to get their message […]
So why exactly does that reporter want to talk to you?
Whenever a senior executive is scheduled to talk to a journalist, there’s typically a certain amount of planning about purpose, key messages to remember, and topics to be covered (as well as maybe topics to avoid). But there is usually not much thought given to what the journalist wants and expects. Now, new research from […]
Reputational risk in leaving media to chance
Many a motivational quote has been uttered about the word reputation. For one, celebrated US investor Warren Buffett is often quoted as saying: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” When it comes to corporate communications and reputation management, […]