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Crisis Communications & Crisis Management Training Courses

Crisis Communications & Management Training

Media training becomes critical when an issue arises

Every organisation is vulnerable to a crisis – it’s knowing the right way to deal with a situation that changes the way companies are perceived by their stakeholders and the media.

Talking to the media can be overwhelming on a good news day, so coming face to face with a journalist when a crisis arises can be extremely stressful. Keeping a clear head and delivering key messages to the public while dealing with the media’s demands can be almost impossible.

Crisis communication training is one of our specialities and we have designed a training program that protects and defends a company’s reputation if facing public scrutiny.

OUR APPROACH

Crisis and issues management begins with planning before there is a situation that needs to be handled effectively.

At Media Manoeuvres, our approach is to prepare our trainees to minimise the impact of an issue before it escalates to crisis status. We teach senior staff and executives how to work with the media in such situations so they get the best result and maintain their reputation.

COURSE OUTLINES

Issue Based Media Training

Managing issues in the media involves high-stakes communication, where one wrong move or nuance can adversely affect an organisation’s reputation or, worse, the bottom line of the business. Conversely, dealing with issues can be a fantastic opportunity to showcase your capabilities.

These sessions focus on specific issues to give spokespeople confidence to handle the media effectively. Participants learn how to anticipate the media angles and questions, and how to use control skills to maintain the organisation’s agenda.

Testimonial:

“Exceeded my expectations.”
– Divisional Director, Perioperative and Critical Care, Western Health

Crisis Media Skills

Our highly practical and interactive crisis media training program introduces the participants to proven crisis communication models.

It gives them an understanding of the heightened factors in a risk environment when reporting a crisis, as well as tools and strategies to ensure the best result in protecting the company’s reputation, including a process for systematic media statements to keep the media on side.

Crisis Simulations – Desktop Multimedia Role Play

Preparation for a crisis is only complete when the crisis team members have an opportunity to test and rehearse plans.

Media Manoeuvres’ experienced news, current affairs and business and finance journalists perform real-to-life media roles during simulations in desktop or full-scale simulations, including social media management in real time.

Electronic news bulletins and reports, as well as mocked-up newspaper headlines and stories of the next day, are produced for trainees to see, first hand, the results of the communications team’s efforts.

Testimonial:
“Very valuable – professionally delivered. Good hands on practice.”
– RACGP

5 Steps to Effective Crisis Management

  1. Identify your crisis management team: Whether internal or external, you need experienced and professional people on side. Decide who will be the company’s spokespeople during a crisis situation. These people must have the right skills and training.
  2. Be proactive: Gather your crisis management team regularly and thoroughly prepare for a crisis situation. Participate in formal training with experts and regularly follow up with intensive strategy sessions.
  3. Learn how to effectively handle the media: Get professional media skills and crisis management training. Specialist spokesperson trainingteaches staff how to be prepared and how to respond in ways to get the best outcome for all involved.
  4. Know your key messages: These messages relate to the situation at hand and it is important to keep it very simple with stakeholder-specific messages and communication.
  5. Learn and move forward: After a crisis, it’s important to implement key learnings and put new measures in place. This may include more training or updated training in crisis management.

THE OUTCOME

The way an issue or crisis is handled by a company can make or break it. Crisis management and specialist media training is an area companies cannot ignore. Our issues and crisis management courses will stand you and your staff in good stead to handle any situation that arises with integrity and control to get the best outcome.

Defending your brand and reputation is an investment in the longevity and success of your business.
For details on our training please contact us today on the following numbers around Australia:

Melbourne : 03 9510 6000 | Sydney : 02 9905 8266 | Canberra : 02 6282 8660 | Brisbane & Perth : 1800 18 33 43

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Melbourne:
575 Bourke St, Melbourne
Victoria 3000
Sydney:
391 Glebe Point Rd Glebe,
NSW 2037
Perth:
38 Webster St
Nedlands 6009

[email protected]

PERTH
1800 183 343

BRISBANE
1800 183 343

CANBERRA
02 6282 8660

SYDNEY
02 9905 8266

MELBOURNE
03 9510 6000

ON-CAMERA SKILLS TRAINING

The advent of the digital age has given rise to the importance of online video content. A video with a good presenter/s can engage and influence stakeholders. How others immediately perceive you or your business comes down to the first few seconds of you on camera!

Read more: Camera Presentation Training

VIRTUAL PRESENTATION SKILLS

Your impression when presenting online has been important for many years, but it is now crucial with almost all business being conducted via videoconference. Stand out from the crowd with impressive skills, taught by our international keynote speakers and webinar hosts.

Read more: Virtual Presentation Skills

LIVE ONLINE MEDIA TRAINING

Spokespeople from all organisations need to adapt to new ways to deliver their messages, and journalists are looking for great interviewees wherever they may be. Get ahead of the pack with our live, online media training which is customised and flexible, just like our face-to-face training sessions.

Read more: Live Online Media Training

ELEARNING MEDIA AND PRESENTATION SKILLS

Cost efficiency, time flexibility and the opportunity to train many more people are the significant benefits of online learning. Mobile-enabled eLearning programmes and modules, webinars, live and static digital platforms and forums can be blended (if required) with face-to-face formats.

Read more: E-Learning Training

MAYOR AND COUNCILLOR SKILLS TRAINING

Customised Media Spokesperson Skills training for newly elected Mayors and Councillors is highly recommended to ensure they are in control of their key messages and are able to hold their nerve in the face of a tough community meeting, as well as getting the media coverage they deserve.

Read more: Local Government Training

SCHOOL ISSUES AND CRISIS MANAGEMENT

Media Manoeuvres has a well-established reputation as school crisis management experts. We provide strategic issues and crises planning and organisational media skills coaching to many national and international educational institutions and schools. Before the media calls, schools call us.

Read more: School Crisis Training

EXECUTIVE PRESENTATION SKILLS TRAINING

Whether you are presenting in person or on-screen, you only get one chance to make a first impression and that takes just a few seconds. Getting it right the first time is essential because repairing a poor impression is not easy.

Read more: Presentation Skills Training

SME ISSUES AND CRISIS MANAGEMENT

Every organisation is vulnerable to a crisis – it’s knowing the right way to deal with a situation that changes the way companies are perceived by their stakeholders and the media.

Read more: Crisis Communications Management

MEDIA SKILLS TRAINING

Having good media spokespeople can make all the difference between a superior reputation and a bad one. That’s why training in this area will reap huge rewards for your business.

The Media Manoeuvres approach to media training across Australia is simple: Companies must have effective and efficient media spokespeople. Not only that, but training in this area should be ongoing for senior management, executives and team members.

Read more: Media Skills Training

ROYAL COMMISSIONS & SENATE ESTIMATES

“Democracy in action” is how some describe this exhaustive process whereby Commissioners, Counsel Assisting or Senators can ask endless questions of witnesses appearing. News stories don’t always begin in a Royal Commission or Estimates, but it is often the place where details come out, and reputational damage for you and your organisation can result.

Read more: Royal Commission Training

Read more: Senate Estimates Training

STAKEHOLDER COMMUNICATIONS KEY MESSAGING

A strategic approach to stakeholder and media communications, which addresses the importance of stakeholder needs, will guarantee connection and influence.
Designing thoughtful, meaningful and relevant stakeholder and media messages that align with company objectives is vital.

Read more: Stakeholder Communications Training

How some describe this exhaustive process whereby Commissioners, Counsel Assisting or Senators can ask endless questions of witnesses appearing. News stories don’t always begin in a Royal Commission or Estimates, but it is often the place where details come out, and reputational damage for you and your organisation can result.

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