• Skip to main content
Media-Manoeuvres-Logo_NoTagline_Full-Colour
  • Home
  • About Us
  • Services
    • Media Spokesperson Training
    • Stakeholder Communications
    • Executive Presentation Skills
    • On Camera Presentation Training
    • Senate Estimates Performance and Preparation Skills
    • Crisis Communications
    • Schools Crisis and Issues Management
    • Royal Commissions and Government Inquiries
  • Online Virtual Training
    • Virtual Media Training
    • Virtual Presentation Skills
  • Team
  • News
  • Contact Us
    • Perth
    • Brisbane
    • Canberra
    • Sydney
    • Melbourne

Media Training & Interview Techniques for Executives

Your corporate communications strategy should include spokesperson media training.

Having a good media spokesperson on your team can make all the difference between your company gaining a good reputation or a bad one. Executive training in this area can reap huge rewards for your business – or avoid the pitfalls of an interview gone wrong.

A spokesperson with the skills to get your message across on radio or television in response to difficult questions empowers you, and leaves you in control of the outcome.

Our Proven Approach to Media Training

The Media Manoeuvres approach to executive media training is simple. Companies must have effective and efficient media spokespeople to deliver your messages succinctly and with impact. Media training should be ongoing for senior management, executives and team members.

Our experienced media trainers focus on developing new skills and behaviours. We teach you how to prepare your interview game plan, control the interview, deliver consistent key messages, see the potential consequences of your words, and importantly, integrate new skills into effective performance. Improving media skills from unknown to expert prepares your executive team for the next critical media interview.

7 qualities of highly effective spokespeople

  1. Knowledge of their target audience: It is imperative to know the target audience, because these are the people with whom you want to communicate.
  2. Understanding of the media: Knowing how journalists think and work is important when it comes to communicating with the media or managing media coverage during a crisis.
  3. Understanding of their key messages: When working with the media it’s important to be consistent with key messages being delivered to the public. A good spokesperson will be able to address the media and stay on-message, whatever the question.
  4. Preparedness: Great spokespeople know how to prepare before speaking with a journalist. They can predict questions that may be asked and will always have information they can draw from, such as company statistics and facts.
  5. Eloquence: They speak with meaning and are articulate. People want to listen to what they are saying.
  6. Calmness under pressure: They keep their cool in difficult situations and concentrate on the messages that need to be conveyed.
  7. Confidence: They appear relaxed, confident, focussed and credible. They speak with power.

Course Outlines

Our programs are delivered in varying formats, which are specifically designed to match the skill level and needs of trainees.

Media Awareness

The focus for this session is an introduction to the media industry and how it works for participants who have had limited media experience or who may only deal occasionally with the media.

Conducted in a group setting, the session gives participants a grounding in what the media wants, how to satisfy media enquiries, identify what is newsworthy and how to maximise public relations opportunities.

Importantly, participants will also learn the danger zones and the repercussions of straying from defined spokesperson boundaries.

Executive Media Skills – Step 1

This fast-paced, interactive course introduces participants to the skills and techniques required to effectively work with the media across a variety of situations.

Combining Media Manoeuvres’ media communication models and adult training principles, you will learn how the media works and what journalists are looking for. We explore the elements of a successful interview and the attributes required to be an effective media spokesperson.

Tailored for executive, specialist and professional staff, the course introduces participants to effective media control skills and builds interview confidence by assessing strengths and areas for improvement through interview practice and feedback.

Techniques are ‘tested’ in a supportive environment using different forms of media (print, TV, radio, digital and social media) in realistic simulations to gain maximum interview experience.

Advanced Media Skills – Step 2

During this session, participants are expected to be able to apply key communication models and media tools using the blueprints developed in Step 1.

Participants focus on their media performance by developing more sophisticated control skills, and applying a strategic approach to media communication.

We focus on content and integrate the organisation’s strategic objectives with the participant’s media performance to refine media skills.

Other Media Manoeuvres courses include:

Issue Based Media Training
Crisis Media Skills
Crisis Simulations - Desktop Multimedia Role Play
Crisis Media Awareness

Testimonial:

“Great session. Very professional and the opportunity to practice the theory and test the concepts is invaluable.”
– Executive Manager – Suncorp

If you would like to find out more about our training programs (spokesperson and media), please contact us today on the following numbers around Australia:

Melbourne : 03 9510 6000 | Sydney : 02 9905 8266 | Canberra : 02 6282 8660 | Brisbane & Perth : 1800 18 33 43

BUSINESS FOR GOOD

Media Manoeuvres has become a lifelong, proud member of a global business community that’s creating positive change in the world with the Buy One Give One (B1G1) programme.

What that means to you is that if you entrust Media Manoeuvres with your business, we will automatically donate to a cause related to your organisation, industry or personal choice on your behalf (there is no additional cost to you).

The B1G1 programme has a range of carefully sourced projects that have a real impact on the lives of those in need. We’re hoping to make a difference in our world by just doing what we normally do and we’d love you to be part of that.

b1g1
Media-Manoeuvres-Logo_NoTagline_Full-Colour
  • Home
  • About Us
  • Services
  • Team
  • News
  • Contact
Melbourne:
575 Bourke St, Melbourne
Victoria 3000
Sydney:
391 Glebe Point Rd Glebe,
NSW 2037
Perth:
38 Webster St
Nedlands 6009

[email protected]

PERTH
1800 183 343

BRISBANE
1800 183 343

CANBERRA
02 6282 8660

SYDNEY
02 9905 8266

MELBOURNE
03 9510 6000

ON-CAMERA SKILLS TRAINING

The advent of the digital age has given rise to the importance of online video content. A video with a good presenter/s can engage and influence stakeholders. How others immediately perceive you or your business comes down to the first few seconds of you on camera!

Read more: Camera Presentation Training

VIRTUAL PRESENTATION SKILLS

Your impression when presenting online has been important for many years, but it is now crucial with almost all business being conducted via videoconference. Stand out from the crowd with impressive skills, taught by our international keynote speakers and webinar hosts.

Read more: Virtual Presentation Skills

LIVE ONLINE MEDIA TRAINING

Spokespeople from all organisations need to adapt to new ways to deliver their messages, and journalists are looking for great interviewees wherever they may be. Get ahead of the pack with our live, online media training which is customised and flexible, just like our face-to-face training sessions.

Read more: Live Online Media Training

ELEARNING MEDIA AND PRESENTATION SKILLS

Cost efficiency, time flexibility and the opportunity to train many more people are the significant benefits of online learning. Mobile-enabled eLearning programmes and modules, webinars, live and static digital platforms and forums can be blended (if required) with face-to-face formats.

Read more: E-Learning Training

MAYOR AND COUNCILLOR SKILLS TRAINING

Customised Media Spokesperson Skills training for newly elected Mayors and Councillors is highly recommended to ensure they are in control of their key messages and are able to hold their nerve in the face of a tough community meeting, as well as getting the media coverage they deserve.

Read more: Local Government Training

SCHOOL ISSUES AND CRISIS MANAGEMENT

Media Manoeuvres has a well-established reputation as school crisis management experts. We provide strategic issues and crises planning and organisational media skills coaching to many national and international educational institutions and schools. Before the media calls, schools call us.

Read more: School Crisis Training

EXECUTIVE PRESENTATION SKILLS TRAINING

Whether you are presenting in person or on-screen, you only get one chance to make a first impression and that takes just a few seconds. Getting it right the first time is essential because repairing a poor impression is not easy.

Read more: Presentation Skills Training

SME ISSUES AND CRISIS MANAGEMENT

Every organisation is vulnerable to a crisis – it’s knowing the right way to deal with a situation that changes the way companies are perceived by their stakeholders and the media.

Read more: Crisis Communications Management

MEDIA SKILLS TRAINING

Having good media spokespeople can make all the difference between a superior reputation and a bad one. That’s why training in this area will reap huge rewards for your business.

The Media Manoeuvres approach to media training across Australia is simple: Companies must have effective and efficient media spokespeople. Not only that, but training in this area should be ongoing for senior management, executives and team members.

Read more: Media Skills Training

ROYAL COMMISSIONS & SENATE ESTIMATES

“Democracy in action” is how some describe this exhaustive process whereby Commissioners, Counsel Assisting or Senators can ask endless questions of witnesses appearing. News stories don’t always begin in a Royal Commission or Estimates, but it is often the place where details come out, and reputational damage for you and your organisation can result.

Read more: Royal Commission Training

Read more: Senate Estimates Training

STAKEHOLDER COMMUNICATIONS KEY MESSAGING

A strategic approach to stakeholder and media communications, which addresses the importance of stakeholder needs, will guarantee connection and influence.
Designing thoughtful, meaningful and relevant stakeholder and media messages that align with company objectives is vital.

Read more: Stakeholder Communications Training

How some describe this exhaustive process whereby Commissioners, Counsel Assisting or Senators can ask endless questions of witnesses appearing. News stories don’t always begin in a Royal Commission or Estimates, but it is often the place where details come out, and reputational damage for you and your organisation can result.

    Request for "[article-title]" article