It all starts with journalists, stakeholders and other important people within or outside your business, who want to hear what you and your company have to say and who need you to answer questions for them.
But this is not as easy as it sounds.
If you have not analysed what your audience needs and wants to hear from you and how they want you to say it, you will go nowhere, fast.
You will be just another invisible person whose name, along with the company’s, will never be remembered or contacted after the interview, presentation or meeting.
Unless you make headlines and are remembered for all the wrong reasons!
Instead, through our training and coaching, Media Manoeuvres’ expert journalists, presentation skills trainers, and corporate and government communications specialists show you how to develop the right audience messages, deliver them with dynamism, confidence and control and get the results you and your company want.
And who wouldn’t want respect, connection, influence and positive action taken?
Media Manoeuvres provides media training and communications training services for CEOs, directors and executives in Sydney, Melbourne, Canberra, Adelaide, Perth and Brisbane.
Cost efficiency, time flexibility and the opportunity to train many more people is the significant benefit of online learning. Mobile enabled eLearning programmes and modules, webinars, live and static digital platforms and forums can be blended (if required) with face-to-face formats.
Customised Media Spokesperson Skills training for newly elected Mayors and Councillors is highly recommended, to ensure they are in control of their important messages and are able to hold their nerve in the face of a tough community meeting, as well as getting the media coverage they deserve.
Media Manoeuvres has a well-established reputation as school crisis management experts. We provide strategic issues and crises planning and organisational media skills coaching to many national and international educational institutions and schools. Before the media calls, schools call us.
The advent of the digital age has given rise to the importance of online video content. A video with a good presenter/s can engage and influence stakeholders. How others immediately perceive you or your business comes down to the first few seconds of you on camera!
Whether you are presenting in person or on-screen, you only get one chance to make a first impression and that takes just a few seconds. Getting it right the first time is essential because repairing a poor impression is not easy.
A strategic approach to stakeholder and media communications, which addresses the importance of stakeholder needs, will guarantee connection and influence.
Designing thoughtful, meaningful and relevant stakeholder and media messages that align with company objectives is vital.
Democracy in action” is how some describe this exhaustive process whereby Senators can ask endless questions of Ministers and senior public servants. News stories don’t always begin in Estimates, but Estimates are often the place where details come out, and reputational damage for you and your organisation can result.
Having good media spokespeople can make all the difference between a superior reputation and a bad one. That’s why training in this area will reap huge rewards for your business.
The Media Manoeuvres approach to media training across Australia is simple: Companies must have effective and efficient media spokespeople. Not only that, but training in this area should be ongoing for senior management, executives and team members.
Every organisation is vulnerable to a crisis – it’s knowing the right way to deal with a situation that changes the way companies are perceived by their stakeholders and the media.
