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Stakeholder Communication Training for Corporate Communication

A strategic approach to stakeholder engagement and media communications, which recognises the importance of relationships, can transform a company’s corporate communications strategy.

Designing meaningful and substantial stakeholder group communication approaches that align with a company’s objectives, and that are appealing to the media, is vital.

Creating compelling pieces of communication which will engage and build relationships requires a methodical process, so it can be applied across multiple platforms.

At Media Manoeuvres, we offer strategic stakeholder communications and media training that will ensure your messages powerfully connect. Implementing our methods into your corporate communications strategy will allow your organisation to be represented in the best possible way.

We help you find to develop key proof points and gather the words and phrases to develop a brand vocabulary and a call to action that aligns with your communication goals.

OUR APPROACH

Developed by our experienced and highly qualified journalists and communications experts, our easy to understand approach to stakeholder management, communication and media interview message development is the first of its kind in Australia.

The training session encompasses our vast knowledge of what stakeholders and journalists want from spokespeople, and combines with it a strong understanding of corporate and business communications.

THE 4-STEP PROCESS

  1. Understand (the company’s goals and those of stakeholders and media)
  2. Influence (Building positive relationships with stakeholders and media)
  3. Communicate (key message development and stay on-message in all communications via your communication plan)
  4. Build trust (among stakeholders and the media)

THE OUTCOME

As a result of this facilitated session, you will see valuable outcomes:

  1. Clarity – An organisation’s position will become obvious on any issue, allowing you to effectively communicate core messages to target audiences.
  2. Gap analysis – stakeholders’ expected reactions will be discussed and gaps in planning can be addressed to reduce the chance of a lack of influence or ‘surprise’ reactions.
  3. Targeted messages – are developed, which are relevant to the stakeholders (and the media). These targeted messages have a much higher degree of success in influencing the attitudes, opinions and behaviour of your stakeholders and in gaining media coverage.
  4. Confidence – spokespeople will have much more confidence in presenting positions and messages developed through this process.

Testimonial:

“Exceptional training. Taking me out of my comfort zone and finding a personal touch for the audience was great.”
– General Manager, St George Bank

Engaging audiences is crucial to a company’s success. Our media professionals and trainers can help you improve your stakeholder and media communications through our expert training.

For more information about our training courses please contact us today on the following numbers around Australia:

Melbourne :03 9510 6000 | Sydney : 02 9905 8266 | Canberra : 02 6282 8660 | Brisbane & Perth : 1800 18 33 43

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Melbourne:
575 Bourke St, Melbourne
Victoria 3000
Sydney:
391 Glebe Point Rd Glebe,
NSW 2037
Perth:
38 Webster St
Nedlands 6009

[email protected]

PERTH
1800 183 343

BRISBANE
1800 183 343

CANBERRA
02 6282 8660

SYDNEY
02 9905 8266

MELBOURNE
03 9510 6000

ON-CAMERA SKILLS TRAINING

The advent of the digital age has given rise to the importance of online video content. A video with a good presenter/s can engage and influence stakeholders. How others immediately perceive you or your business comes down to the first few seconds of you on camera!

Read more: Camera Presentation Training

VIRTUAL PRESENTATION SKILLS

Your impression when presenting online has been important for many years, but it is now crucial with almost all business being conducted via videoconference. Stand out from the crowd with impressive skills, taught by our international keynote speakers and webinar hosts.

Read more: Virtual Presentation Skills

LIVE ONLINE MEDIA TRAINING

Spokespeople from all organisations need to adapt to new ways to deliver their messages, and journalists are looking for great interviewees wherever they may be. Get ahead of the pack with our live, online media training which is customised and flexible, just like our face-to-face training sessions.

Read more: Live Online Media Training

ELEARNING MEDIA AND PRESENTATION SKILLS

Cost efficiency, time flexibility and the opportunity to train many more people are the significant benefits of online learning. Mobile-enabled eLearning programmes and modules, webinars, live and static digital platforms and forums can be blended (if required) with face-to-face formats.

Read more: E-Learning Training

MAYOR AND COUNCILLOR SKILLS TRAINING

Customised Media Spokesperson Skills training for newly elected Mayors and Councillors is highly recommended to ensure they are in control of their key messages and are able to hold their nerve in the face of a tough community meeting, as well as getting the media coverage they deserve.

Read more: Local Government Training

SCHOOL ISSUES AND CRISIS MANAGEMENT

Media Manoeuvres has a well-established reputation as school crisis management experts. We provide strategic issues and crises planning and organisational media skills coaching to many national and international educational institutions and schools. Before the media calls, schools call us.

Read more: School Crisis Training

EXECUTIVE PRESENTATION SKILLS TRAINING

Whether you are presenting in person or on-screen, you only get one chance to make a first impression and that takes just a few seconds. Getting it right the first time is essential because repairing a poor impression is not easy.

Read more: Presentation Skills Training

SME ISSUES AND CRISIS MANAGEMENT

Every organisation is vulnerable to a crisis – it’s knowing the right way to deal with a situation that changes the way companies are perceived by their stakeholders and the media.

Read more: Crisis Communications Management

MEDIA SKILLS TRAINING

Having good media spokespeople can make all the difference between a superior reputation and a bad one. That’s why training in this area will reap huge rewards for your business.

The Media Manoeuvres approach to media training across Australia is simple: Companies must have effective and efficient media spokespeople. Not only that, but training in this area should be ongoing for senior management, executives and team members.

Read more: Media Skills Training

ROYAL COMMISSIONS & SENATE ESTIMATES

“Democracy in action” is how some describe this exhaustive process whereby Commissioners, Counsel Assisting or Senators can ask endless questions of witnesses appearing. News stories don’t always begin in a Royal Commission or Estimates, but it is often the place where details come out, and reputational damage for you and your organisation can result.

Read more: Royal Commission Training

Read more: Senate Estimates Training

STAKEHOLDER COMMUNICATIONS KEY MESSAGING

A strategic approach to stakeholder and media communications, which addresses the importance of stakeholder needs, will guarantee connection and influence.
Designing thoughtful, meaningful and relevant stakeholder and media messages that align with company objectives is vital.

Read more: Stakeholder Communications Training

How some describe this exhaustive process whereby Commissioners, Counsel Assisting or Senators can ask endless questions of witnesses appearing. News stories don’t always begin in a Royal Commission or Estimates, but it is often the place where details come out, and reputational damage for you and your organisation can result.

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