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Executive Media Trainer in Canberra, Australian Capitol Territory

Lucy Knight - copy 4Lucy has been in the Australian rural and political media industry for almost 15 years. Her varied career has seen her work in both radio and television as a reporter, journalist, editor, and opinion columnist.

Lucy was the leading political reporter at Rural Press (now Fairfax Agricultural Media) for four years, during which she set the rural news agenda with her incisive and analytic articles and columns in the company’s major Australian rural newspapers.

Frequently Lucy has been asked in a freelance capacity, to act as a journalist and opinion columnist to many significant organisations such as The Weekly Times, The Guardian online (Australian edition) and ABC Rural Online.

Throughout her career, Lucy has been recognised on various occasions for her high level skill in reporting and publishing, seeing her receive multiple awards including Best Story for Rural Press Agricultural Publishing and the NSW Farmer’s Mackellar Media Awards for Journalistic Excellence.

In addition to this experience, Lucy also possesses Bachelor of Arts Communications (Journalism) degree and a Major in print journalism and politics.

Lucy has unrivalled contracts across Australia as a result of her broad international experience and the fact that she is one of Australia’s top rural and agribusiness news and policy specialists.

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Recent Posts

  • Will This Crisis Actually Pass? How Do I Minimise Any Reputation Damage? January 17, 2019
  • How Would Your Leadership Team Respond To A School Crisis? October 4, 2018
  • In communications, complexity breeds confusion May 1, 2018
  • Declining Media Requests – How to Minimise the Damage November 20, 2017
  • Want to train your staff to speak for success in media or to stakeholders? No training budget or time? Try eLearning. October 31, 2017
  • Spokesperson Training for Local Government Mayors and Councillors September 20, 2017
  • CEO videos prove most effective form of communication – do you have the camera skills? September 9, 2017
  • Will you be ready when the camera rolls to make your best online video message? September 9, 2017
  • Don’t look like a deer in headlights on camera! June 19, 2017
  • What To Do If Your Executives Don’t Think They Need Media Training October 18, 2016

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Media Manoeuvres has become a lifelong, proud member of a global business community that’s creating positive change in the world with theBuy One Give One (B1G1) programme.

We will automatically donate to a cause related to your organisation, industry or personal choice on your behalf (there is no additional cost to you).

The B1G1 programme has a range of carefully sourced projects that have a real impact on the lives of those in need. We’re hoping to make a difference in our world by just doing what we normally do and we’d love you to be part of that.

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Melbourne:
Level 1, 49-51 Wellington
Street St Kilda, VIC 3182

Sydney:
391 Glebe Point Rd Glebe,
NSW 2037

mediaman@mediamanoeuvres.com.au

PERTH
1800 183 343

BRISBANE
1800 183 343

CANBERRA
02 6282 8660

SYDNEY
02 9905 8266

MELBOURNE
03 9510 6000

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ELEARNING MEDIA AND PRESENTATION SKILLS

Cost efficiency, time flexibility and the opportunity to train many more people is the significant benefit of online learning. Mobile enabled eLearning programmes and modules, webinars, live and static digital platforms and forums can be blended (if required) with face-to-face formats.

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MAYOR AND COUNCILLOR SKILLS TRAINING

Customised Media Spokesperson Skills training for newly elected Mayors and Councillors is highly recommended, to ensure they are in control of their important messages and are able to hold their nerve in the face of a tough community meeting, as well as getting the media coverage they deserve.

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SCHOOL ISSUES AND CRISIS MANAGEMENT

Media Manoeuvres has a well-established reputation as school crisis management experts. We provide strategic issues and crises planning and organisational media skills coaching to many national and international educational institutions and schools. Before the media calls, schools call us.

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PRESENTING TO CAMERA SKILLS TRAINING

The advent of the digital age has given rise to the importance of online video content. A video with a good presenter/s can engage and influence stakeholders. How others immediately perceive you or your business comes down to the first few seconds of you on camera!

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EXECUTIVE PRESENTATION SKILLS TRAINING

Whether you are presenting in person or on-screen, you only get one chance to make a first impression and that takes just a few seconds. Getting it right the first time is essential because repairing a poor impression is not easy.

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STAKEHOLDER COMMUNICATIONS KEY MESSAGING

A strategic approach to stakeholder and media communications, which addresses the importance of stakeholder needs, will guarantee connection and influence.
Designing thoughtful, meaningful and relevant stakeholder and media messages that align with company objectives is vital.

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SENATE ESTIMATES TRAINING

Democracy in action” is how some describe this exhaustive process whereby Senators can ask endless questions of Ministers and senior public servants. News stories don’t always begin in Estimates, but Estimates are often the place where details come out, and reputational damage for you and your organisation can result.

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SME ISSUES AND CRISIS MANAGEMENT

Every organisation is vulnerable to a crisis – it’s knowing the right way to deal with a situation that changes the way companies are perceived by their stakeholders and the media.

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MEDIA SKILLS TRAINING

Having good media spokespeople can make all the difference between a superior reputation and a bad one. That’s why training in this area will reap huge rewards for your business.

The Media Manoeuvres approach to media training across Australia is simple: Companies must have effective and efficient media spokespeople. Not only that, but training in this area should be ongoing for senior management, executives and team members.

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