by Sam Elam
Sam Elam Managing Director, of Media Manoeuvres, talks about the way media works, media training and big stories like a Royal baby the birth of Prince George and Kevin Rudd’s PNG Manus plan for asylum seekers.
Click to listen to the interview Sam gave to top-rating ABC broadcaster Nicole Chvastek on ABC Radio:
[audio http://www.mediamanoeuvres.com.au/wordpress/wp-content/uploads/2013/07/BEHIND-THE-MEDIA-SAM-ELAM.mp3]
Articles by Sam Elam, Communications Consultant
Sam Elam, Managing Director of Media Manoeuvres, has been involved in the media and communications industry for over 30 years.
Sam established Media Manoeuvres in 1997 as a specialist media consultancy in media training and reputation management. She now combines her media and corporate communications skills assisting clients in media skills training as well as media strategy, issues and crisis management.
The advent of the digital age has given rise to the importance of online video content. A video with a good presenter/s can engage and influence stakeholders. How others immediately perceive you or your business comes down to the first few seconds of you on camera!
Read more: Camera Presentation Training
Your impression when presenting online has been important for many years, but it is now crucial with almost all business being conducted via videoconference. Stand out from the crowd with impressive skills, taught by our international keynote speakers and webinar hosts.
Read more: Virtual Presentation Skills
Spokespeople from all organisations need to adapt to new ways to deliver their messages, and journalists are looking for great interviewees wherever they may be. Get ahead of the pack with our live, online media training which is customised and flexible, just like our face-to-face training sessions.
Read more: Live Online Media Training
Cost efficiency, time flexibility and the opportunity to train many more people are the significant benefits of online learning. Mobile-enabled eLearning programmes and modules, webinars, live and static digital platforms and forums can be blended (if required) with face-to-face formats.
Read more: E-Learning Training
Customised Media Spokesperson Skills training for newly elected Mayors and Councillors is highly recommended to ensure they are in control of their key messages and are able to hold their nerve in the face of a tough community meeting, as well as getting the media coverage they deserve.
Read more: Local Government Training
Media Manoeuvres has a well-established reputation as school crisis management experts. We provide strategic issues and crises planning and organisational media skills coaching to many national and international educational institutions and schools. Before the media calls, schools call us.
Read more: School Crisis Training
Whether you are presenting in person or on-screen, you only get one chance to make a first impression and that takes just a few seconds. Getting it right the first time is essential because repairing a poor impression is not easy.
Read more: Presentation Skills Training
Every organisation is vulnerable to a crisis – it’s knowing the right way to deal with a situation that changes the way companies are perceived by their stakeholders and the media.
Read more: Crisis Communications Management
Having good media spokespeople can make all the difference between a superior reputation and a bad one. That’s why training in this area will reap huge rewards for your business.
The Media Manoeuvres approach to media training across Australia is simple: Companies must have effective and efficient media spokespeople. Not only that, but training in this area should be ongoing for senior management, executives and team members.
Read more: Media Skills Training
“Democracy in action” is how some describe this exhaustive process whereby Commissioners, Counsel Assisting or Senators can ask endless questions of witnesses appearing. News stories don’t always begin in a Royal Commission or Estimates, but it is often the place where details come out, and reputational damage for you and your organisation can result.
Read more: Royal Commission Training
Read more: Senate Estimates Training
A strategic approach to stakeholder and media communications, which addresses the importance of stakeholder needs, will guarantee connection and influence.
Designing thoughtful, meaningful and relevant stakeholder and media messages that align with company objectives is vital.
Read more: Stakeholder Communications Training
How some describe this exhaustive process whereby Commissioners, Counsel Assisting or Senators can ask endless questions of witnesses appearing. News stories don’t always begin in a Royal Commission or Estimates, but it is often the place where details come out, and reputational damage for you and your organisation can result.