The advantages of media and presentation skills training are plentiful. But we know there are hurdles to gathering a whole team of employees in one place at one time for training. 1. Your people are time poor 2. Your people are geographically dispersed 3. The budget just doesn’t stretch far enough to train everyone face […]
media training
Don’t be scared! Media Apology for Long-Term Reputation Management
In an age where social media dominates, it’s becoming increasingly common for corporate mishaps to go viral, and increasingly important for media spokespeople to manage the fallout effectively and authentically. “Apologies, if not done effectively, can actually do more harm than good, to corporations dealing with reputation management or financial liability,” says crisis management training […]
Today’s media landscape – land of online opportunity for brands, key executive profiles and SEO
By Media Manoeuvres Director, Sam Elam The vast media landscape continues to change at a rapid rate and companies, their media spokespeople and their brands are now facing an immense land of online opportunities. Many of these are being overlooked though, as companies and brands grapple to cut through the noise to get their message […]
Reputational risk in leaving media to chance
Many a motivational quote has been uttered about the word reputation. For one, celebrated US investor Warren Buffett is often quoted as saying: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” When it comes to corporate communications and reputation management, […]
Books
Is It True? By Max Cryer In this revealing book, Auckland based writer Max Cryer uncovers the truth or otherwise of facts and beliefs we may have always been told are true, but which on closer examination may not be. In a wide-ranging book encompassing social history, language, music, politics, food, sport, the natural world […]
Audio: Media & Publicity – What makes a story?
Sam Elam Managing Director, of Media Manoeuvres talks about the way media works, media training and big stories like a Royal baby the birth of Prince George and Kevin Rudd’s PNG Manus plan for asylum seekers. Click to listen to the interview Sam gave to top rating ABC broadcaster Nicole Chvastek on ABC Radio: [audio http://www.mediamanoeuvres.com.au/wordpress/wp-content/uploads/2013/07/BEHIND-THE-MEDIA-SAM-ELAM.mp3]