This award-winning journalist well known as the face of The Midday Show, A Current Affair, 60 Minutes and Carols by Candlelight has written every word of this autobiography. A fascinating behind-the-scenes look at the machinations of big TV corporations, such as ABC and Channel 9. [Read more…] about Books: December 2009
Archives for 2010
Allan Craig on New Media
Allan Craig joined the Media Manoeuvres team earlier this year. Allan’s CV reads like a royal pedigree having worked as a reporter/senior reporter for ABC’s Nationwide and the 7.30 Report, Bureau Chief for Network Seven’s Real Life and Network 10’s Page One, Executive Producer of Today Tonight in Melbourne and Supervising Producer of Channel 9’s, A Current Affair.
He then jumped the fence to the “dark side” and moved into communications.
Before joining Media Manoeuvres, Allan was the Media Director for Olivia Newton-John’s Great Walk to China. This was a huge role during which Allan secured an extensive amount of global media coverage in both traditional and new media.
Allan’s role at MM is the Director of Media and Communications and he has recently developed a new public course: New Media – Its Role in Communications which debuted in Melbourne in October and is coming to Sydney on Thursday January 28, 2010.
Media Bloopers
Not strictly a blooper but watch what happens when this journalist reports on the burning of illegal marijuana crops. For your chance to win a Gold Class movie voucher, please submit your favourite media blooper or interview from YouTube, your organisation or other source to Michelle Adams on [email protected]. [Read more…] about Media Bloopers
The Dreaded Follow Up Call
This type of phone call is the bane of every journalist, editor, reporter and producer working in the media.
“I really hate the follow up call,” said a leading Australian magazine editor.
“Ninety-nine times out of one hundred it is from a poor PR lackey that has been told to ring you and ask you this banal question and whether you are going to do a story on it.”
The follow up call that has no value, does nothing except interrupt someone and ask him or her if they have received something they are likely to have received.
Not all media releases go out to the media never to be heard of again. They can be a valid source of news ideas. “If I see something in a media release that I think has value, then I will ring,” said one Fairfax reporter. “In fact, I have rung several people today on the back of media releases.” [Read more…] about The Dreaded Follow Up Call
Media Manoeuvres knows the media
Media Manoeuvres knows the media.
Why? Because that’s our speciality.
Media Manoeuvres, Australia’s largest media training and reputation management company, tailors all training to our clients’ precise needs.
We have an outstanding team of award-winning journalists, executive coaches, strategic communications advisors and media communication specialists.
We deliver the highest-quality media training and strategic media services to Australia’s major corporations, government, professional and sporting organisations.
Has social media killed the media release?
In the frenetic rush to adapt to the shiny, new tools of social media, some public relations professionals are in danger of trampling on a tried and
proven method of communicating – the media release. Media Manoeuvres Managing Director, Sam Elam believes social media is adding great value to the traditional media release as part of an
integrated media relations approach.
[Read more…] about Has social media killed the media release?